Russo Family Dentistry & Aesthetics
Effective Date: March 1, 2025

Introduction

Russo Family Dentistry & Aesthetics (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal data when you interact with our website (the “Website”). We comply with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

This Privacy Policy also contains a dedicated section for California residents outlining their specific privacy rights.

Plain Language Summary

We collect personal information to provide you with a better experience on our Website and to improve our services. This includes information such as your contact details, browsing activity, and interactions with our Website. We take your privacy seriously and have implemented measures to protect your data. You have the right to access, correct, or delete your personal data at any time.

Owner and Data Controller

Russo Family Dentistry & Aesthetics
4520 Clearview Pkwy, Metairie, LA 70006
Email: frontdesk@nicolerussodental.com

Types of Data Collected

We collect the following categories of personal data, either directly from you or through third-party services:

  • Identifiers: Name, email address, phone number, mailing address, and date of birth.
  • Internet or Other Electronic Activity: IP address, browser type, and pages visited.
  • Cookies and Trackers: Used to enhance user experience and website functionality. See the Cookies Policy below for more details.
  • Call Tracking Data: We use CallRail to track phone calls and interactions, collecting call metadata and browsing behavior before and after the call.

You may choose not to provide certain personal data; however, this may limit your ability to use some features of our services.

Data Collection Methods

  • Direct Data: Information you voluntarily provide when filling out forms or interacting with our services.
  • Automated Data: Information collected automatically when you browse our Website, including cookies and trackers.
  • Call Tracking: We use CallRail to track phone interactions for quality and analytics purposes. This data is used solely to enhance customer service and is not sold or shared with unauthorized third parties.

Legal Basis for Processing (for Users in the EU)

We process personal data under the following legal bases:

  • Consent: When you voluntarily provide personal data for a specific purpose.
  • Contractual Necessity: When processing is required to fulfill a contract.
  • Legal Obligation: When required by law.
  • Legitimate Interests: When processing is necessary for our business interests and not overridden by your rights.

Use of Collected Data

We use your personal data for:

  • Service Provision: Managing your account, responding to inquiries, and providing requested services.
  • Analytics: Using tools like Google Analytics to track and improve Website performance.
  • Marketing and Communication: Sending promotional content if you have opted in.
  • Legal Compliance: Meeting regulatory requirements and responding to legal requests.

Data Sharing and Disclosure

We do not sell your personal data. However, we may share your data with third parties under the following conditions:

  • Service Providers: For Website operations, marketing, and analytics (e.g., hosting providers, CallRail, Google Analytics).
  • Legal Requirements: When required by law or regulatory authorities.
  • Business Transfers: In the event of a merger, acquisition, or asset sale.

Data Retention

We retain personal data only for as long as necessary:

  • Contract-Related Data: Retained until contract fulfillment.
  • Analytics Data: Retained for up to two years.
  • Marketing Data: Retained until you opt out.

Data Security

We take reasonable measures to protect your personal data from unauthorized access or disclosure. However, no data transmission or storage method is 100% secure.

Your Privacy Rights

You have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request corrections to inaccurate data.
  • Deletion: Request data deletion under certain conditions.
  • Data Portability: Obtain a copy of your data in a portable format.
  • Opt-Out: California residents can opt out of any future data sales, even though we do not currently sell personal data.
  • Object to Processing: Opt out of certain types of data processing, such as direct marketing.

To exercise these rights, contact us at frontdesk@nicolerussodental.com. Requests will be processed within 30 days.

Information for California Residents

California residents have additional rights under the CCPA, including:

  • Right to Know: Request information about the personal data we collect and how we use it.
  • Right to Request Data: Obtain a copy of personal data collected in the last 12 months.
  • Right to Deletion: Request deletion of personal data, subject to legal exceptions.
  • Right to Opt-Out: While we do not sell personal data, you can opt out of any future sales.

To submit a request, contact us via the provided email.

Do Not Track Requests

We do not currently support “Do Not Track” settings. Check third-party services we integrate with for their respective DNT policies.

Cookies Policy

We use cookies and tracking technologies to enhance user experience and analyze Website performance.

Types of Cookies We Use:

  • Essential Cookies: Required for Website functionality.
  • Analytics Cookies: Google Analytics and Google Tag Manager for tracking and improving Website performance.
  • Marketing Cookies: Used for advertising, including Google Ads and Meta (Facebook) tracking.
  • Functionality Cookies: Remember your preferences, such as language and location.

How to Manage Cookies:

You can disable cookies in your browser settings. However, disabling cookies may affect Website functionality.

Opting Out of Tracking:

Third-Party Data Sharing

We may share data with Google, Meta, and other third-party service providers to improve services and advertising. These providers are contractually obligated to protect your data.

Data Breach Notification

In the event of a data breach that may compromise your personal data, we will notify affected users within 72 hours, as required by law.

Changes to this Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page, and where necessary, we may notify you via email or Website notification.